[Director's Letter]

Ingenuity Awaits!

If you are in the cosmetic and personal care industry, SupplySide West in Las Vegas, Nov. 6 to 8, is a must-attend trade show. You already know consumers want natural, botanical, organic and healthier products. And you know this is driving a new wave of innovation in the cosmetic and personal care market. Finding those ingredients and the science behind them is the key to staying ahead of the competition and capturing your fair share—or more—of the market. So where do you look for these exciting opportunities? The world’s largest trade show for healthy and innovative ingredients: SupplySide West 2007.

Though many leading personal care and cosmetic companies have attended our show for years, some of you may not be familiar with SupplySide West. Now in its 10th year, SupplySide West offers you 1,000+ booths of innovative ingredients, more than 80 education sessions, including an entire track dedicated to cosmeceuticals, and networking events with executives from around the world. Our advisory board, with representatives from Aveda, L’Oréal and Estée Lauder, has helped us assemble a fantastic seminar program with sessions on market trends, emerging science, formulation issues, botanicals and more. You can find all the details inside this publication, or at SupplySideShow.com/west. And feel free to visit our booth at the HBA Global Expo (#1270) to learn more—we would love to hear what you think about the cosmeceuticals trend.

We are also pleased to offer you a complimentary exhibit hall pass to SupplySide West (a $150 value). To take advantage of this offer, visit SupplySideShow.com/west/promo and enter HBAvip in the Promotion Code box. This pass gets you into the exhibit hall both days, gives you access to more than 40 supplier-sponsored VendorWorks presentations, and is your ticket to the popular Opening Night Reception. You can also use this Promotion Code for a $50 discount for the full Executive Package registration. Either way, it is a great deal.

So book your hotel, make your flight plans, bring plenty of business cards and join thousands of executives from the world’s most innovative companies at SupplySide West. You will not be disappointed ... and neither will your future consumers who buy your next great product.

We’ll see you in Vegas!

Jon Benninger
Business Development Director
(480) 990-1101, Ext. 1108
jonb@vpico.com

P.S. One more big announcement. Because the response to this publication has been so positive, and because the need for information about the cosmeceutical market is so strong, we have decided to continue publishing supplyside: inside cosmeceuticals in 2008. We will focus on information to help you succeed in the cosmeceutical market as well as trends, new products, science, formulation and, of course, up to the minute details on SupplySide. More to come!