[publisher's letter]
The Time Is Now
The cosmetic and personal care industry has a huge opportunity to jump into
the rapidly growing “cosmeceuticals” market. Datamonitor, a leading provider
of online data, analytic and forecasting platforms for key vertical sectors,
defines cosmeceuticals as: “personal care products containing at least one
bio-active ingredient that not only enhances appearance but also has a positive
physiological effect at the cellular level.” Datamonitor estimates the total
European and U.S. market for cosmeceuticals currently stands at US$8.2 billion.
(See the article here for more key stats.)
The Natural Marketing Institute, a strategic consulting, market research and
business development company specializing in the health and wellness
marketplace, also sees great potential, as, “today’s personal care
marketplace is experiencing the merging of natural, organic, eco and luxury. As
such, opportunities abound for brands that can address and attract the core
consumers of each type with meaningful communications and products that meet or
exceed their expectations.”
What does all this mean? In order to supply consumers with what they want,
cosmetic and personal care manufacturers must develop new products or extend
their current product line with cosmeceutical products. Consider how Aquafina, a
PepsiCo-owned bottled water brand, recently jumped into the skin care pool with
Aquafina Advanced Hydration RX—a 10 SKU skin care line. Or how Coca-Cola and L’Oreal
are working on Lumae, a beverage designed to help the skin.
Are you convinced that you need to explore this segment a little further?
Great. What you are about to read is just the tip of the iceberg.
This publication is an introduction to SupplySide West (www.supplysideshow.com/west), the world’s largest trade show and conference
for innovative and healthy ingredients with more than 1,000 booths. Over the
next few months, you will receive two more publications like this one, providing
you with market research, science-based articles, exhibitor information, show
details and more. We’ve assembled a top-notch Advisory Board with industry
experts from Aveda, Estee Lauder and L’Oreal to help create education sessions
you won’t want to miss; discover their profiles on page 22. Also, visit page
26 to view a list of exhibitors in the cosmetic and personal care category. And
if you have any questions, feel free to contact me or any member of the team, as
we are more than happy to assist you.
Remember, you will find specific cosmeceutical education, innovative
ingredients and more at SupplySide West. Mark your calendars for Nov. 6 to 8 and
plan on being in Las Vegas for your chance to be part of this growing market. A
free exhibit hall pass, a value of $150, is available for a limited time.
Register today by visiting www.supplysideshow.com/west/promo
and entering promo
code HBAvip. Your competitors are.
See you in Las Vegas,
Peggy Jackson
Director of Publishing
(480) 990-1101, Ext. 1157
peggyj@vpico.com
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